Vital Digital Global will launch a 1-2-3 step mobile application for its products this summer, in an effort to create an easy-to-use interface for end users and override the annoying restrictions on mobile devices like phones & tablets, due to the plethora of mobile operating systems and brands. "The biggest issue of IT in companies like ours is keeping up with operating systems upgrades and restrictions, not new releases of products. These new app developments will remove a lot compatibility issues and errors that our IT & Support teams spend time on. Now, their time shall be invested on developing better systems for our products. Just keeping up with giants is hard, it is like they do it on purpose" said Javier Iriarte, Chief Production Officer of Vital Digital Global. "This new mobile app should take care of that" he added.
Digi-cards are becoming the easy to use, multi-language instruction booklet with video and audio support that automatically register the product, verifies authenticity and gives volumes of demographic data to manufacturers. Each year, billions of products are sold around the world, from appliances to electronics, beauty products to watches, all having a common denominator: the hard to read and non-eco-friendly instruction booklets, and the never-mailed registration card. Costs to manufacturers to acquire and distribute this information is usually always above the “cents” mark until now. All of this information is available for pennies on the dollar by replacing this outdated materials with Digi-cards and it is becoming a fast trend, not only because it is easy to use, and innovative, it also adds nice product placement for your brand, as most people will never throw a credit card-like product away after they read the instructions and register the product.
Since its humble beginnings, Digi-cards which started out as an almost door to door sales operation has become a standard of physical multimedia distribution. Digi-cards has proven its ability to be used as a marketing and research tool, as well as a product placement device that features its value-added service in its 6 years existence. The United States is the largest consumer of these multimedia download cards with Latin America in close second and Europe not too far behind, becoming the third and on pace to become the second largest consumer by the end of 2014. "Europe catches up fast in technology and embraces it very well" said Denis Jean Pascual, European Chief of Operations for Vital Digital Global, parent company of Digi-cards. Renowned companies and brands like E.leclerc & Pernord Ricard are relying on Digi-cards for better customer interaction and relations as well as marketing innovation with great results. These projections might even double once Digi-cards enters the European soccer world just like they did with the National Hockey League in the United States.
In spite of the global recession of the past few years, Vital Digital Global continues its growth on a yearly basis. Digi-cards were established in the United States in the late 2000’s and quickly became an entertainment business household name, then by branding itself in Latin America in recent years Digi-cards moved towards Europe where now is becoming a well-known product. With distribution in more than 30 countries in the world, Digi-cards download cards have been redeemed in over 80 countries in 5 continents with multiple uses. Benefits vary from value-added product to multimedia distribution and more than 20 different business applications, Digi-cards download cards have become one of the most innovative and efficient marketing products in the world. During 2013 the expansion to the Middle East will continue by opening offices in Dubai, UAE and signing new exclusive product distribution licensing agreements in Europe, Latin America and the Middle East.
Digi-cards, for the past 3 to 4 years have been used by many companies as a marketing research tool.The strategy is simple, buy merchandise and get a Digi-card as a value-added product. Digi-cards not only offers product placement (in the pocket of the end user) but offers very valuable marketingresearch and demographics to the merchant. During the first couple of years of use with Digi-cards, this valuable data was exchanged for content (music, movies, e-books, games, and software). Lately, thetrend for data exchange has added a sweepstakes tool, creating the chance that someone could win a car, electronics, product, coupons, travel, etc. and makes it more likely the person will redeem the Digi-card, giving a higher percentage on the redemption rate. With Digi-cards, we always recommendutilizing both, the data exchange and the sweepstakes tool, as there is nothing like instant gratification mixed the chance of winning something big. Digi-cards and now Digi-codes are becoming the fastest growing marketing tools in the world.